Copywriting

Copywriting combines my love of concise writing with creative storytelling. I appreciate the challenge of crafting something engaging in as few words as possible.

I’ve written copy in both marketing and journalistic contexts, for Kendra Scott and The Daily Texan respectively. No matter the brand, I bring the same passion and attention to detail to everything I create.

Kendra Scott

*Graphic design and photography courtesy of the Kendra Scott Creative Team

Product Descriptions

Checkered Flag Short Pendant Necklace

Close-up of a smiling woman wearing a black top and a gold necklace with a bow and checkered flag design.
Text titled 'Designer's Notes' describing a chequered flag gold short pendant necklace with a reversible design inspired by racing flags, featuring a hand-painted enamel pattern.

Danielle Medium Case

A woman with curly hair holding pink and blue gift boxes with a red bag on top, against a yellow background.
Text excerpt titled "Designer’s Notes" describing a jewelry organizer called the Danielle Medium Case with velvet-lined compartments for rings, studs, bracelets, and necklaces.

Ladybug Stud Earrings

Close-up of a woman wearing large black sunglasses, red and gold earrings, with her hair flowing over her shoulder, against a blue sky background.
Excerpt from a designer's notes about Ladybug Gold Stud Earrings, describing them as dainty, playful, shaped like a ladybug with metallic marks and signature hoofprint detailing.

Yellow Rose by Kendra Scott Noble Horseshoe Statement Ring

Close-up of a young woman wearing turquoise jewelry, layered metal necklaces, a dark outfit, and rings, with a warm blurred background.
Kendra Scott product description describing a Noble Horseshoe Vintage Silver Statement Ring with horseshoe shape, tapered baguettes, and a petite Elise silhouette at the center, paired with a matching short pendant necklace.

Kendra Scott x LoveShackFancy Bow Charm Bracelet

A woman wearing a pink satin dress adorned with rhinestones along the neckline. She has layered Kendra Scott x LoveShackFancy jewelry, including a necklace with a floral pendant, earrings with pink flowers, and a bracelet with charms.
Kendra Scott x LoveShackFancy product description for the Bow Gold Charm Bracelet, highlighting its adorable design, reversible bow and heart lockets, floral pattern, and versatility for dressing up or down.

Email Campaigns

  • A woman with long red hair smiling and covering her mouth with her hands, showcasing multiple Kendra Scott rings and necklaces, wearing a pink and orange plaid blazer.

  • Close-up of Kendra Scott's pink bow-shaped jewelry with pearl detail on a gold band, next to color swatches in shades of pink and ivory. A pink satin ribbon and pair of butterfly earrings with pearl centers and rhinestone borders are also shown.

  • Collection of layered Kendra Scott necklaces with personalized charms and gemstones, featuring initials and birthstones in silver and gold.

  • Colorful assorted Kendra Scott gemstones and a football-shaped jewelry pendant on a light yellow background

  • A smiling young woman with long red hair holding colorful polished stones or gemstones, surrounded by various jewelry including rings and bracelets, promoting Kendra Scott.

  • Colorful Kendra Scott gemstone rings and loose gemstones on a beige background with the text 'New and designed by you' and a button saying 'Start Designing'.

  • Group of four young women smiling and enjoying themselves outdoors in bright daylight, dressed in casual, colorful clothing, with the text "tailgate-ready styles" and "Sport your favorite team's colors" at the top, and "SHOP THE LOOK" at the bottom.

  • A woman with wavy brown hair wearing multiple gold and gemstone rings and earrings, promoting a 20% discount on jewelry during a sale event for Kendra Scott

  • Collection of six gold and silver jewelry pieces by Kendra Scott, including necklaces, a bracelet, and a ring, with some featuring pink stones or pearls, displayed against a white background.

Social Media

  • Two snowflake-shaped pendant necklaces with iridescent centers and gold chains by Kendra Scott displayed against a yellow background, priced at $35 each.

  • Close-up of a woman wearing gold Kendra Scott jewelry including earrings and necklaces, and a yellow sequin top, with promotional text offering 30% off on fashion jewelry and color bar.

  • A yellow background displaying various gold Kendra Scott jewelry pieces including a chain necklace, earrings, and pendants. Overlaid text promotes a 25% off sale on everything else, with a call-to-action button saying "shop now!"

  • Close-up of a smiling woman wearing yellow clothing and various Kendra Scott rings, earrings, and jewelry. She is resting her chin on her hand with a cheerful expression.

Web

  • A woman with blonde hair wearing green and navy striped sweater, gold jewelry including earrings, necklaces, and bracelets, looking at the camera, with a promotional banner for Kendra Scott jewelry featuring a yellow logo and text about free shipping and free returns.

  • Webpage promoting personalized jewelry pieces with images of Kendra Scott rings, necklaces, and pendants, featuring colorful gemstone rings, gold initial necklaces, and engraved pendant necklaces.

  • A woman with curly hair sitting on metal bleachers, wearing a white t-shirt and a blue jacket, accessorized with Kendra Scott earrings, necklaces, and bracelets, outdoors on a sunny day.

  • Webpage showcasing Kendra Scott looks with four women modeling different outfits and accessories, under the heading 'Score New Looks.'

The Daily Texan

A January calendar with snowman and mountain decorations, showing dates and days of the week, surrounded by snowy icicles and snowflakes.
Illustration of people in an audience with speech bubbles above their heads containing handwritten words, against a colorful background.
A puzzle illustration with symbols including a warning triangle with an exclamation mark, a speech bubble with a question mark, a hand making a peace sign, a carrot, and an envelope with an '@' symbol.
Exterior view of a multi-story building with balconies, trees in the foreground, and a sign reading 'UT OUTPOST' on the second floor.